SA government to review tourism strategy following Sam Smith concert backlash

Despite declaring record tourism figures for October, the SA government says it will review its marketing strategies in light of criticism of last week's Sam Smith concert.

The government has not disclosed exactly how much was spent luring Smith to an exclusive gig at McLaren Vale that was attended by competition winners and media personalities.

It has also declined to reveal how much royal family member Zara Tindall and her husband Mike were paid for a trip – documented on the latter's Instagram page — in which they attended events including the Adelaide 500 Supercars race.

Tourism Minister Zoe Bettison has previously said the government's successful bid to host Smith's curtain-raiser to his 2023 Australian tour cost less than half a million dollars. And Premier Peter Malinauskas said analysis would take place to "make sure bang for buck was received".

Read More: https://www.abc.net.au/news/2023-01-20/sa-tourism-strategy-to-be-reviewed-after-sam-smith-concert/101877604