Influencers on notice as consumer watchdog sets sights on undisclosed ads on social media
- businessinadelaide
- Jan 20, 2023
- 1 min read
Influencers and content creators on social media have been told by Australia's consumer watchdog to come clean about their commercial deals and income streams.
The Australian Competition and Consumer Commission (ACCC) will next week launch a national sweep of online platforms such as Instagram and TikTok, and is warning those with large followings to be more up-front about whether they are getting paid for product placement.
South Australian social media influencer Chloe Grayling has built her online following by blogging about living a wholesome lifestyle.
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