“I wanted to change my life”: How Zoe Gordon beat burnout to build Byron Bay Gifts
- businessinadelaide
- Feb 3, 2023
- 1 min read

While burnout can leave us feeling debilitated and overwhelmed, it can also serve as the force that helps drive positive change in our professional lives.
That was the case for Zoe Gordon, who was tired of the monotony in advertising sales and decided to pursue her entrepreneurial dreams 10 years ago, inspired by a trip to the Bangalow Market near Byron Bay.
It was there she would have the light bulb moment to create Byron Bay Gifts – a hamper company that generated $6.8 million in turnover during FY22 and has shipped 200,000-plus orders across Australia since it was launched in late 2012.
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